Since working with a company that centres on cars, it’s only natural that I come across brilliantly clever car advertisements from research. There’s loads of cheek, fun, humour, and creativity in these radio and TV ads.
When it comes to advertisement, you’d think that the bigger the budget the better and funnier it would be, right? Apparently not with Aussies. Some of the most hilarious and most memorable adverts are actually low budget. From Toyota to Subaru to Holden and more, here are some of our favourite funny Aussie car adverts:
If you’re looking for the most stereotypical image of what Australia is like, this 1970’s Holden commercial is going to tickle a funny bone or two — because what is more Australian than some good old footy, classic meat pies, jumping kangaroos, bikini clad girls in the beach, and Australia’s own Holden cars? Add in a catchy, last song syndrome worthy jingle, and you’ll be singing this tune for the rest of the day.
While this isn’t technically an official Holden advertisement, you have to give the man credit for flare. Amazing production value, suited up model giving a sexy side profile, and a troll-y commercial disguised as a professional advert, makes up this cleverly funny Holden Barina video.
Believe it or not, it’s been viewed 1,333,467 times on Youtube. If you’re interested in buying this, or at least talking to the guy who actually made the effort, sorry to say but this Barina has been sold!
In the early 90’s this was Toyota’s self-proclaimed “Best looking Camry ever” — and what better way to showcase it than with a chicken crossing the road? Don’t worry, we don’t get it either.
Its “special hubcaps and colour coded bumpers” are all featured when they filmed this quaint advert in the lovely Hunters Hill in Sydney. Whoever thought that a puppet chicken clucking away near a car is the best way to advertise a car must have been a drunk genius.
As absurd as this seems, this commercial became so popular that you could buy7 a Camry Chicken from the dealership. Strange but effective.
Puns — puns everywhere! My personal favourite, this Subaru Outback advert is a true blue Australian Classic. Comedian Billy Birminham, did a spectacular job at capturing the clever ways Australians twist pronunciations.
Its promotion on how the Outback is a “beaut” and is a “top ride, top qual” is so quick and subtle in this brilliant ad that you’d forgive the shameless plug.
And when they say that it’s “Made for Australiana”, they really mean it. Take out the video, and the deliciously thick accent telling a story with Aussie location puns is sure to confuse your regular Yank.
As we all know with advertising, sometimes the funniest commercials become banned for inappropriate images, vulgar language, and violence.
Ford has been known to stay on the safe side when it comes to advertising, but when it finally decided to think outside of the box, they created this golden commercial.
It’s a little bit stoned, a little bit scientific, a little bit inappropriate, and a whole lot of funny! Unfortunately, it was banned from TV audiences.
Thank God for YouTube! I’m not going to go into details, just watch it. You’re not going to regret it.
Okay, maybe this is cheating a bit. So it’s not exactly a car advert, but this south-west Sydney car finance commercial is so preposterous that it’s more than funny.
No one really knows what the concept behind this ad was. Vegas seems to be the most obvious but between dancing showgirls, an over-exuberant Elvis, and ludicrous ending where they tried to make the words “Vegas” and “Sale” rhyme; no one really knows how this relates to car sales. If you know something we don’t, please do illuminate us. We’d really like to understand.