Alpha Group of Companies


The Alpha group of companies were established in 2006 and have remained a proudly Australian run and operated company. With our head office in Brisbane and over eight locations across Queensland, New South Wales, Victoria, and South Australia, Alpha now proudly provides its collective services to more than 150,000 customers every year.

Alpha prides itself on offering a range of products and services including vehicle finance, car rental, and airport parking to both private and business customers. We specialise in what we politely refer to as the "credit challenged" market. We successfully operate all our businesses within this market by enabling our customers to receive a quality products and service at very competitive rates whilst providing awesome customer service.

Our slogan is simple - Can't get finance? Now you can!


Our slogan is simple - Can't get finance -now you can!

Alpha Values:

"Awesomeness!" is what we strive to provide
Loyalty - Act as One
Pride - Self, Team and Company
Honesty – No hidden Agendas or Charges
Attitude – Always positive


Alpha has developed a strong and recognisable brand and logo with its distinctive purple colour and logo across the Alpha Group’s businesses within the market.
Companies within the Alpha Group of Companies include:

Alpha Car Hire
alpha car hire

Providing near new quality vehicles for short term rent or hire from 1 day to 30+ days in Brisbane Airport, Brisbane, Gold Coast Airport and Melbourne Airport with affiliates in Sydney, Adelaide & Sunshine Coast markets. Alpha Car Hire is driven by price and service and has a range of quality vehicles including compact manuals & automatics, Family cars & SUVs, 8 seaters, commercial ute & 3tonne trucks. Renting a vehicle with Alpha is even easier with our price beat guarantee.

Alpha Finance
alpha finance

Provide vehicle finance & leasing solutions (or as some refer to as "rent to own") to those private & business customers who think they can't get car finance - now you can! Our customers might not be able to receive car finance solutions through traditional methods such as banks and credit unions for variety of reasons and find themselves in the credit challenged market. Alpha Car Finance specifically assists customers that have marks on their credit rating, new to the country, self employed (operating for less than 2 years) or on part time wages & benefits, or simply starting again. Alpha Car Finance enables clients the opportunity to own, return or upgrade its quality new new vehicles at the end of the agreed term with very low one off upfront entry payment and fixed weekly or fortnightly repayments over an agreed term.

Alpha Airport Parking
alpha airport parking

Airport Parking can be expensive when you travel for business or personal reasons & this why Alpha Airport Parking is such an awesome low cost alternative. Our locations are near Brisbane Airport, Gold Coast Airport and Melbourne Airport, offering discounted parking prices with a free shuttle service to & from each Airport location. With long trading hours, quick check-in service, free shuttle - simply allow an additional 30 minutes & save! If travelling regularly then join our Alpha loyalty program to receive even more benefits. Alpha Airport Parking ensures our customers are given every opportunity to save time and money when travelling whilst parking your vehicle within one of our secure Airport locations.